INNOVATION

My task was to focus on the field of innovation, and for that I chose the book competing on the edge-Strategy as structured chaos. By Shona L. Brown & Kathleen M. Eisenhardt.

The main question throughout the book is how to do something better than before, you should always strive to renew yourself and your business. Something that is new today might be old tomorrow and the question is will you fall of the wagon or will you see the opportunity of the change. This isn't always easy and that’s why many businesses fail, according to the authors of this book there is one thing that businesses like Microsoft, Intel, and Nike and so on... Have in common, they are predictably unpredictable. Businesses like this have found the balance between structure and chaos which allows them to be innovative, basically by giving their employees FreeHand’s to come up with new ideas. The book takes up a lot of good points that you should think of when you’re competing on the edge, for example the challenge of change, improvisational edge, gaining the advantage of the past and how to win tomorrow today. Also at the end of the book the authors have summed up everything from the book into 10 rules which you can find at this link:

www-rcf.usc.edu/~fulk/545/.../structured_chaos.ppt –

In my opinion the book was weary good and I learned a lot from reading it, it’s definitely something I can recommend. I had some personal challenges with this book, because it’s in English which I am wryly not good at, but because this is a project were we are supposed to communicate in English I thought it would be good practice.