Today we met up with
Jari Ylinen from Kehityspolut OY to discuss our assignment before going to
Kunstenniemi. The whole group gathered at Novia Café at 9 o’clock in the
morning and soon after that, Jari accompanied us for a coffee.
He started by telling
us some background information about his company, and what he has been doing
for about two and a half years now. His idea was to get in contact with local
farmers to help them deliver their products as easy as possible to supermarkets
so that they could increase their sales. He knew that this was a problem for
the farmers and that they found it very difficult to get in contact with
supermarkets, while the supermarkets on their part had a lack of information
about local producers. So Jari wanted to create a good relationship between
these two to make a win-win situation for both parts. And for his own company,
of course.
After getting in
contact with several farmers and local producers and providing the stores,
parts of the TOK-group, with local products, Jari soon noticed that the
delivery strategy did not work very well. Soon they decided for a new way to
work: the local farmers all deliver their product to the most efficient of the
companies, which in this case was the Auranlaakson Leipä. Since this was the
company where the logistics had been working very good, providing the 12
supermarkets in the area with their products, the other producers now could get
their products as frequently to the retailer more often. Auranlaakson Leipä
usually delivered their products 3 times a week. The most common products
delivered to the supermarkets are flour, meat and other already transformed
products, and not as much “fresh food” as we at first thought.
Then to the challenge:
Jari finds it very difficult to find farmers with good products and good
cooperation skills. Most of the time the farmers feel like they are being
abused and they just want to keep a small business, so they decide to do it by
themselves without distributing to Supermarkets. For us, the assignment is as
follows: our task is to increase the turnover with 20% over a year. At the
moment it is 200.000€.
After Jari left us
with all the background information and the task, we started discussing some
ideas. How should we handle this? What are the main things to focus on? We came
up with some new ideas, and started developing the ideas that Jari had come up
with. After this meeting, we realized something: WE ARE READY FOR KUNSTENNIEMI!
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